Get to know Kipling     

We’re looking for an outstanding Digital Graphic Designer to join our Kipling Brand Marketing team in Antwerp, Belgium.

At Kipling we are on a mission. To live a vibrant and colourful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do. We take pride from our female leaders who are at the forefront of decision making across our Global organisation.

At Kipling we empower you to go your own way. We celebrate uniqueness and diversity, and especially when it comes to looking for the best talent. Diversity makes us stronger and at Kipling we do believe your story matters, therefore we welcome all backgrounds. Our success story started in ‘87 in the heart of the fashion capital Antwerp, yours starts today.  

We lighten your step, powering your curiosity to go your own way. #LiveLight

Let’s talk about the role!     

The Digital Graphic Designer is a new role in the EMEA Brand & Marketing team that will be responsible for elevating our brand story through compelling digital content.  In this role you’ll be responsible for the creating of new content and the adaptation of existing (global) content. You’ll be reporting to the EMEA Content Manager, also based in Antwerp. As a Digital Graphic designer, it’s very important to have an eye for conversion, graphic design, and fashion in an elevated way.

Job Details - our Digital Graphic Designer will deliver unbeatable results whilst also fulfilling the following aspects of the role:   

• Deliver effective, aesthetic, on-brand, and on-strategy creative for websites, web pages, product, email promotional creatives, email templates, social media graphics, banner ads etc.

• Ensure proper alignment with the global team ensure brand consistency and integrity of the creative vision across all (digital) customer touch points.

• Work closely with the e-commerce team to align on usability, accessibility, and web standards.

• Be conversion driven and follow up on KPI’s to get the best results.

• Manage and produce digital design work, including banner sizing and versioning for banner ads and e-commerce environment assets for partners like Zalando, Bol.com and Amazon.

• Provide design support to other business lines to create product graphics, logos, identity design, or other similar offline graphics.

• Must have a passion and understanding of the changing digital world and be constantly pushing the boundaries of digital design to drive the business goals.

What you need to succeed?

We are looking for someone who has:

• Bachelor’s degree in design or creative studies required

• At least 1- 2 years’ experience in digital design and creative development. 

• Motion graphics & animation is a must

• Experience in web marketing/web design with a strong knowledge of HTML, Photoshop, inDesign, AfterEffects and Illustrator to create a variety of still, animated and video digital assets

• Strong online portfolio required (please provide a small portfolio or samples along with your application)

• Proven examples of your creative in successful campaigns and projects

• Understanding of the Kipling brand as well as the fashion & travel lifestyle industries

• Language skills: Fluent in English (both written and spoken).

What’s in it for you?  

Along with a competitive salary and benefits program we offer a flexible, casual work setting. It’s not just our products which set us apart from others, our people first approach is what drives us, this is why we offer: 

• A supportive feedback-based culture where respect and integrity guide us in what we do 

• Tailored training. We are committed to helping you grow and drive you career forward

• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together 

• Be part of an iconic lifestyle brand in a multi brand, multi countries organization

• On site gym offering health and well-being initiatives

• A discount card with 50% on all VF brands

If you like what you have read and want to join our team then we would like to hear from you!

Apply visit vfc.com, kipling.com or follow us on our LinkedIn and Instagram pages, see you there!

 

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day. As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike

At Kipling we are on a mission. To live a vibrant and colorful life, go to places we’ve never been before. Be curious. Dare to live the life we’ve always wanted. That’s our mission and influences everything we do. We take pride from our female leaders who are at the forefront of decision making across our Global organization.
At Kipling we empower you to go your own way. We celebrate uniqueness and diversity, and especially when it comes to looking for the best talent. Diversity makes us stronger and at Kipling we do believe your story matters, therefore we welcome all backgrounds.
Our success story started in ‘87 in the heart of the fashion capital Antwerp, yours starts today. 
We lighten your step, powering your curiosity to go your own way. #LiveLight
 

The role will be part of the Kipling Management Team, and will work closely with the Regional Brand Marketing Team to drive the marketing agenda across the Regions.

Main responsibilities will be:

- Build marketing vision with VP/GM Regions & Global Brand President to ensure sustainable and profitable business growth as well as global consistency and local relevancy

- Manage and own advertising budget within brands’ P&L to maximize ROI and achieve financial plans, fueling brand awareness, top line sales and maximizing margin and operating income

- Lead Global marketing organization to raise brands awareness, maintain image and ensure best in class global / DTC / Key Accounts / local markets integrated sales & marketing plans, tools and creative assets

- Develop marketing organization both from a structural and talent development standpoints

- Champion consumer insights throughout the Kipling organization to ensure sustainable growth of the business and optimal brands’ equity

- Drive collaboration between Marketing, Sales, Retail, Product and incorporate feedback to continuously improve global marketing vision and strategy and overall Go To Market integration

QUALIFICATIONS

The requirements listed below are representative of the knowledge, skills, and /or abilities required for the individual to be successful in this position.

- Marketing or Business Degree; MBA level preferred

- Minimum 10+ years of managerial Marketing management experience

- Deep understanding of the Kipling brand as well as the performance and industry

- Language skills: Fluent in English (both written and spoken).

- Willing to travel frequently, both in Europe, Asia and US

COMPETENCIES:

- Leading through Vision and Values: Keeping the organization's vision and values at the forefront of associate decision making and action

- Coaching and developing others: Providing feedback, instruction, and development guidance to help others excel in their current or future job responsibilities; planning and supporting the development of individual skills and abilities

- Building organizational talent: Establishing systems and processes to attract, develop, engage, and retain talented individuals; creating a work environment where people can realize their full potential, thus allowing the organization to meet current and future business challenges

- Business acumen: Using economic, financial, market, and industry data to understand and improve business results; using one’s understanding of major business functions, industry trends, and own organization’ s position to contribute to effective business strategies and tactics

- Driving execution: Translating strategic priorities into operational reality; aligning communication, accountabilities, resource capabilities, internal processes, and ongoing measurement systems to ensure that strategic priorities yield measurable and sustainable results

- Communication: Clearly conveying information and ideas through a variety of media to individuals or groups in a manner that engages the audience and helps them understand and retain the message

- Influence: Creating and executing influence strategies that persuade key stakeholders to take action that will advance shared interests and business goals

VF is looking for an exceptional Director Strategy to join our Global Packs Organization.

Let’s Talk about the Role

We’re looking for a leader to shape and enable the global Packs organization at the pace of the consumer and accelerating digital landscape. We’re looking for a talented leader who will champion innovative thinking, collaboration, and partnership. The profile we’re looking for will be an experienced, empowering mentor that contributes to positive team culture and builds opportunities for team and individual development, recognition, and reward.

Purpose of the role is to inspire and enable superior choices that spark transformational growth. The Director will be an active contributor to global Packs Strategy.  

The primary responsibility of this position is to provide strategic guidance, problem-solving, critical thinking, and analytical support to Eastpak, JanSport and Kipling brands, and influence corporate strategy.

A successful candidate will create value for our organization through passion for the brands, ability to network across a diverse set of brands and locations, independent project leadership, clear communication, and excellent presentation skills.

How You Will Make a Difference

• Partner with Global Packs President and Regional leadership to develop LT and ST brand and commercial strategy (WTP | HTW, OGSTM); manage process to track progress, identify opportunities/risks 
• Identify key marketplace insights, consumer trends, expansion opportunities and competitive threats; Recommend and drive strategic initiatives to support the development of profitable, sustainable growth
• Leverage consumer insights from internal and external sources to ensure we are leading product development based on consumer/category trends; Support product development with market analysis to identify trends and/or gaps in current product offering
• Create and Maintain Brand Toolbox (Consumer Target, DNA, CV, Product Architecture, Innovation Pipeline, Marketing Strategy, Purpose & Sustainability)
• Oversee coordination of Organizational reviews (QBR, Strat Plans), preparing communication to SLT; provide insights and data as needed for Sales Previews, Town Halls, BBUs, etc.
• Create and manage aligned GTM process to identify synergies and create efficiencies
• Recommend and foster internal business performance and business process improvement
• Act as PMO to support all brand and regional strategic imperatives

Skills for Success

• 8-10 years in corporate strategy, brand management, and/or experience at management consulting firm or equity research roles with a focus on consumer industries (e.g., consumer goods, retail)
• Experience translating strategic choices into action plans, and leading execution across an organization
• Structured, critical thinking, and analytical rigor: ability to dissect a problem into an organized approach and quickly form hypotheses against which to test analyses
• Experience with providing decision support to senior business leaders; includes sizing value pools (e.g., channel, categories, consumers) and identifying relevant forces of change (e.g., trends, market disruptions)
• Creative thinking, combining out-of-the-box mindset and ability to question the status quo
• Powerful communication: ability to communicate persuasively, both verbally and written; ability to influence others through quantitative and qualitative data
• Effective influencing skills and ability to lead cross-functional, -business, and -cultural teams to action
• Strong, proven ability to “get stuff done” across multiple constituents (at very senior and mid-range levels)
• Ability to successfully manage multiple projects with competing deadlines in parallel
• Self-starter, proactively pursues action when opportunities present themselves
• Global perspective/experience. Consumer Connection, Brand Planning, Brand Strategy.
• Ability to facilitate organizational change across multiple countries in services of challenging global objectives.

What’s in it For You

We’re in the business of unleashing human potential, driven by the ideas, energy, and commitment of our people. That’s why we offer comprehensive benefits that encourage mental, physical, and financial well-being for all VF associates. When it comes to benefits, we’re the total package.

• A supportive feedback-based culture where respect and integrity guide us in what we do
• An inclusive international environment where people of diverse backgrounds, lifestyles and nationalities love working together
• Be part of an iconic lifestyle brand in a multi brand, multi countries organization
• On site gym offering health and well-being initiatives
• A discount card with 50% on all VF brands
• Break out areas offering complimentary hot drinks

Free to Be, Inclusion & Diversity 

As a purpose-led, performance driven company, we strive to foster a culture of belonging based on respect, connection, openness, and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.

As an equal opportunity and affirmative action employer, VF is committed to support disadvantaged groups whilst providing equal opportunities for both VF associates and applicants alike.